I started with computers. I stayed in marketing because it determines whether technology earns its keep.

From technical support through own projects to marketing decisions

I started my first self-employed hardware and software support business in 1996. Two years later, I founded a company focused on websites and technical support for businesses. I programmed, led technical people and gradually discovered that a functioning solution alone is not enough.

A website can be fast and clear, but without an offer, a connection to sales and measurement, it is only a well-built machine without work. That is why I gradually moved into marketing and my own internet projects.

On your own projects, you cannot hide behind the number of clicks. Costs, revenue, team capacity and poor decisions show up directly. That experience determines what I ask clients about today.

Three perspectives that do not usually sit at one table

I write about what I have dealt with or needed to verify

The first English resources focus on measurement, international AI visibility and the decisions teams need to make around them. More material will be localised selectively, with its original context and review date preserved.

When I write about a change in search or analytics, I do not only want to rewrite the documentation. I am interested in what the company needs to decide differently because of that change.

If you are looking for a partner between technology, marketing and company leadership, write to me.