June 2023
A good website is not one that looks appealing in the meeting room. It is one where the right person understands the offering, does not get lost and completes the important step.
October 2016
Dynamic retargeting is not finished by inserting code. Matching data, excluding purchasers, margins and honest measurement are what matter.
September 2016
A small business will not win by imitating a large one. It needs a focused offer, rapid feedback, and an order of steps it can sustain.
June 2014
A broken link is an opportunity only when you offer an honest replacement. Otherwise, broken link building is another form of spam.
January 2014
Good layout is not a competition in originality. It helps customers find a product, check the terms, decide and complete the purchase without unnecessary questions.