July 2023
7 AI tools for writing: how to choose by the job, not the demo
The best AI tool is not the one with the longest feature list. It is the one that fits your workflow, protects your data and shortens the path to approved text.
Topic
Business
October 2021
Online marketing checklist: an audit for better decision-making
A good audit does not produce 289 green ticks. It shows what the company does not own, does not measure, and where it unnecessarily loses money or capacity.
March 2018
GDPR in online marketing: consent, email and cookies
GDPR is not one checkbox. For every marketing activity, you need to know how you use data, why, under which rule, for how long and with whom you share it.
September 2016
How to succeed with a small business: fewer channels, more decisions
A small business will not win by imitating a large one. It needs a focused offer, rapid feedback, and an order of steps it can sustain.
November 2014
Marketing mix: turning the 4Ps into business decisions
The marketing mix is not a school table. It is a way to uncover the mismatch between the promise made to the customer and what a company can actually deliver.
October 2014
Communication mix: fewer channels, clearer roles and measurement
A company does not need to be everywhere. It needs to know which channel creates demand, which captures it and which keeps customers.