September 2019
The best WordPress plugins: a smaller, safer setup
The best plugin is not the one with the longest feature list. It is the one that solves a specific problem, is maintained and does not introduce three more problems.
Topic
WordPress
August 2018
How to speed up a website using Core Web Vitals and real data
Website speed is not fixed by installing another plugin. First find what slows real visitors, then remove the most expensive causes one at a time.
December 2017
WooCommerce plugins: selection, compatibility, and performance
A WooCommerce plugin should remove a specific obstacle in purchasing or operations. If it only adds administration, scripts, and conflicts, it is expensive decoration.
November 2015
Technical website audit: what to fix before trying another SEO trick
Technical SEO is not a score from a single tool. It is a check that the website can be found, loaded, used and measured without unnecessary risk.
July 2015
Free WordPress theme: how to choose a fast website foundation
A free theme is not free if it locks you into a builder or nobody updates it. Here is a decision checklist.
June 2014
How to increase website traffic: 12 steps with business value
More traffic solves nothing by itself. These 12 steps help attract the right people and understand what the business gains from their visit.
March 2014
Loyal customers are not created by a trick. Give them a reason to return
Free content can open a door. Whether someone returns and buys is decided by usefulness, trust and good work after the contact is acquired.