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Mall intercept

Mall intercept is a method of market research where individuals are approached and surveyed in a public location, such as a shopping mall. This technique is commonly used to gather feedback on products, services, or consumer preferences.

During a mall intercept, researchers will approach individuals and ask them to participate in a survey. The survey may be conducted on paper, electronically, or through face-to-face interviews. The goal is to gather information from a diverse group of people in a convenient and high-traffic location.

One advantage of mall intercepts is the ability to reach a large number of participants quickly. Researchers can gather real-time feedback and insights from a wide range of demographics. However, this method may not always be representative of the general population, as it relies on individuals who are willing to participate in the survey.

Overall, mall intercepts can be a valuable tool for businesses and organizations looking to gather feedback and insights from consumers in a fast and efficient manner.

Examples of Mall Intercept Questions:

  • What factors influenced your decision to purchase this product?
  • How satisfied are you with the customer service you received?
  • Would you recommend this product to a friend?

For more information on mall intercepts, you can visit Wikipedia.