In brief: Click fraud is the deliberate creation of irrelevant or false clicks on paid advertising in order to consume a budget or obtain unauthorised revenue.
How I use click fraud in practice
I use click fraud as a working framework, not as a box in a presentation. I compare the company’s promise with what a customer actually experiences when searching, buying and using the offer. I turn the difference into a concrete task and decide in advance what will show progress. This turns a general term into a practical aid for product, marketing and sales.
What to watch for
A workshop alone does not guarantee an outcome. The problem arises when click fraud becomes disconnected from economics, team capacity or customer experience. Every claim therefore needs a source, an owner for the next step and a date when we will return to it.
Questions for decisions
- Which specific decision should this term make more precise?
- What supports our claim, and what is still only a hypothesis?
- What will we do differently because of this decision?
- Who owns the change and when will we assess its impact?