In brief: D2C is a model in which a manufacturer or brand sells directly to the end customer without a traditional retail intermediary. The company gains control and more operational responsibility.
How I use D2C in practice
I use D2C as a working framework, not a presentation label. I compare the company promise with what customers experience while searching, buying and using. I turn the gap into a concrete task and define how we will recognize progress.
What to watch
A workshop alone does not guarantee a result. Problems arise when D2C is detached from economics, team capacity or customer experience. Every claim needs a source, an owner for the next step and a date to revisit it.
Questions for decisions
- Which decision should the term clarify?
- What supports our claim and what is still a hypothesis?
- What will we do differently because of this decision?
- Who owns the change and when will we evaluate its impact?