In brief: EET is the Czech abbreviation for electronic records of sales, a former Czech system for online transmission of information about selected sales to the tax authority. This is a historical entry; current obligations must be verified with the Financial Administration.
How I use EET in practice
For EET, I first establish which decision it should clarify. I write down the current state, intended customer, available alternatives, and the company's constraints. Then I look for one change that can be made and verified. Theory is useful only when it helps choose a priority, an owner, and something we will consciously not do now.
What to watch for
Beware of trying to cover all customers and all channels. EET should help select something and reject something. Without boundaries, general communication emerges that anyone can use. Another error is changing direction after every weaker week instead of checking the original hypothesis.
Questions for decisions
- Which specific decision should the term clarify?
- What supports our claim, and what is still only a hypothesis?
- What will we do differently because of this decision?
- Who owns the change, and when will we assess its impact?