In short: Geomarketing connects marketing and sales data with location. It helps analyse catchment areas, branch accessibility, regional demand or suitable offer placement.
How I use geomarketing in practice
I begin with a narrow task and a clear input and controllable output. I document which data the system may use, what it may not decide alone and who approves the result. I compare a small sample with manual work; only after finding typical errors do I address broader automation.
What to watch
A demonstration is not production. A few prepared examples may work while edge cases, Czech language or new input fail. Scaling is premature without real tests, human review and cost measurement.
Questions for decisions
- Which narrow task should the technology improve?
- What data may it use and who checks the output?
- On which real cases will we measure accuracy and cost?
- How will we stop or reverse the process on error?