Marketing term in context

Responsive website

In short: A responsive website adapts layout, content and controls to different screen sizes and device capabilities while keeping the same basic URL.

How I use a responsive website in practice

I test it with real content and devices, not only in a design. I look at first impression, readability, information order, error states and the ability to go back. Observing several people often reveals a more specific problem than a long team debate.

What to watch

A good-looking output is not automatically usable. A responsive website can meet an aesthetic goal while hiding important information, slowing the page or making controls difficult. Also beware testing only on a large monitor with ideal content.

Questions for decisions

  • What task should the person complete on the page?
  • Where might they hesitate, make an error or lose context?
  • Does the solution work on mobile, with a keyboard and on a slow network?
  • What signal will show that the change really helped?

Related practice