In brief: An internal link connects one page of a website to another page on the same website.
How I use internal links in practice
I link pages according to user decisions and topic relationships. Link text should make the destination clear, and important pages should be reachable from indexable content.
What to watch
Adding links without purpose creates noise. Broken links, vague anchors and isolated important pages reduce usefulness for people and search engines.
Questions for decisions
- What should the visitor do next?
- Does the link text describe the destination?
- Is the target relevant and accessible?
- Does the change help navigation or understanding?