In brief: A link exchange is an agreement between two or more websites to link to one another. A link should make sense for readers; broad exchange networks can look manipulative and create SEO risk.
How I use Link exchange in practice
I use Link exchange as a working framework, not as a presentation checkbox. I compare the company’s promise with what a customer actually experiences while searching, buying and using the product. I turn the gap into a concrete task and decide in advance how we will recognise progress. This makes a general term useful for product, marketing and sales.
What to watch out for
A workshop alone does not guarantee a result. Problems arise when Link exchange becomes detached from economics, team capacity or customer experience. Every claim therefore needs a source, an owner for the next step and a date when we will revisit it.
Questions for a decision
- Which specific decision should the term clarify?
- What supports our claim, and what is still only a hypothesis?
- What will we do differently because of this decision?
- Who owns the change and when will we evaluate its impact?