January 2026
LLMs.txt, robots.txt and AI crawlers: what each file actually controls
The llms.txt file may be a useful website map for some AI tools. It is not consent to training, a security lock or a shortcut to citations.
Topic
Artificial intelligence (AI)
January 2026
How to become a source for Google and AI answers
AI search did not create a shortcut around SEO. It increased the value of a clear website, original experience, verifiable claims and well-connected content.
August 2023
AI and business writing: a workflow that saves work and preserves facts
AI can accelerate first drafts, variants and rewrites. It creates value only in a process where a person contributes experience and takes responsibility for the result.
August 2023
AI in marketing: what makes economic sense now and what is an expensive toy
AI pays off where a task is frequent, stable and measurable. If it only adds another subscription and another round of checking, automation is not earning money.