In brief: Googlebot is the name for Google crawlers that automatically visit URLs and obtain content for search systems.
How I use Googlebot in practice
In practice, I connect Googlebot with the specific journey of a person and a bot. I check what the server actually returns, what is rendered and where the next step leads. A technical task receives priority only according to its impact on discoverability, comprehensibility or conversion, not according to the colour in an automated audit.
What to watch out for
Beware of fixing the score rather than the problem. Googlebot can look correct in a tool while an important page remains inaccessible or incomprehensible. A broad change without a sample and rollback is equally dangerous: a technical change can easily affect hundreds of URLs at once.
Questions for decision-making
- What exactly does the server return, and what does a person see at the important URL?
- Is it an individual error or a pattern in a shared template?
- What is the impact on discoverability, use or conversion?
- How will we test the change before a site-wide rollout?