In brief: An SEO copywriter creates content that matches search intent, supports the page's job and is clear to people and search engines.
How I use an SEO copywriter in practice
I need an author who can conduct an interview, work with sources, understand the offer and distinguish documented fact from hypothesis. The brief includes audience, situation, page purpose, available evidence and internal connections. I judge the finished text by usefulness, accuracy, brand voice and its ability to lead a person to a decision, not phrase density.
What to watch
Cheap text priced by standard pages can fill a website while weakening trust. The opposite is attractive prose with no understanding of search intent or the page's role.
Questions for decisions
- Can the author obtain original source material?
- Do they understand the page's business task?
- Do they verify facts and sources?
- Does the text fit the site's architecture and voice?