January 2026
How to become a source for Google and AI answers
AI search did not create a shortcut around SEO. It increased the value of a clear website, original experience, verifiable claims and well-connected content.
Topic
SEO
March 2025
From Three Keywords to a Content System: A B2B Case Study
The client offered an expert service to large companies, but the website mainly worked as a business card. The change began not with writing articles, but with mapping 124 queries, defining goals, and establishing an editorial process.
February 2024
SEO for beginners: a website Google can find and people can use
SEO does not start with keyword density. It starts with a website solving a real problem, a search engine being able to reach it and a visitor knowing what to do next.
August 2018
How to speed up a website using Core Web Vitals and real data
Website speed is not fixed by installing another plugin. First find what slows real visitors, then remove the most expensive causes one at a time.
November 2015
Technical website audit: what to fix before trying another SEO trick
Technical SEO is not a score from a single tool. It is a check that the website can be found, loaded, used and measured without unnecessary risk.
April 2015
Free SEO tools: a small toolkit for real decisions
You do not need thirteen open reports. You need to know which question each tool should answer.